Lansing Small Businesses Need a Website

Lansing Small Businesses Need a Website

Lansing small businesses need a website; it’s that simple, but let me explain further…

It’s hard for me imagine a company or organization that doesn’t have a website.

I also never imagined that I would be obeying a stay-at-home order, unable to leave my house during a global pandemic. But that’s exactly what I’m doing.

There’s no question that, at the very least, we’re headed for some rough economic times. As of this writing, March 27, 2020, things are looking kind of grim, but our species is clever and resilient — We’ll get through this.

It is troubling to think about the small businesses in Lansing that don’t have websites, and having been shuddered, have no income coming in. One study found that 40% of small business don’t have websites, and 28% have no plans to create one. I’ll take it a step further and say that probably 65-70% of the small businesses in Lansing don’t have a website. That’s inconceivable to me, but I understand it.

When you’re a small business doing well with great walk-up business, who needs to bother with a website. Perfectly reasonable question; that is, until you get stuck with a stay-at-home order, your business is required to close, through no fault of your own and your walk-up business isn’t even able to leave the house.

Lansing small businesses need a website

Building a website, to most small business owners, seems like an unnecessary hassle. I’ve walked many small business owners through this process. I can make it easy, pain free and inexpensive. It doesn’t have to cost an arm and a leg to have a great website.

Lansing small businesses need a website because it can create an extra revenue stream.

A website used to be optional, in 1998, but many kept thinking right on through until the present day, that they were optional. A website is optional if income is optional. For my clients, income isn’t optional; a steady stream of income is critical, the most important thing after great service. Great service and income are hand-in-glove. An upset and financially strapped business owner isn’t going to have great service at the front of their mind.

A small business owner could have made a compelling case for not needing a website, until the stay-at-home order of March 24, 2020. Now, though, everything has changed. Websites, electronic services and email marketing are the basics for doing business in the isolation economy. You’ll note that I didn’t mention social channels like Facebook, Twitter, Snapchat, etc. Why? Because I’m getting increasing feedback that folk are terrified of what they’re reading on these social channels and don’t believe much of it anyway, so they’re staying away for their mental health. This creates an unprecedented opportunity for small businesses to connect one-on-one with their customers through their websites.

I would love to help you get your website and your electronic communications up and running. Please give me a call, 517.230.6422 or contact me through the form below:

UX design puts users first

UX Design Lansing Michigan

UX design puts users first.

User experience can go two ways.

The first way is the one you design.

With the first way you do research, build personas, do user interviews. You’re constantly testing, measuring and making adjustments. With this way, you know your users, your audience, your customers, etc… With this way, they use the design, and they appreciate the work you’re doing for them. They might even be extremely satisfied with your site, app or product and return time and again, with enthusiasm, because they know you care and are trying to make the most of their time.

User experience can go another way.

The second way is the one that has no design.

People need to use your site, app or product, but you do no research and give no consideration to the user; there are no personas, or user interviews. You don’t know your users, you underestimate them and you don’t value their time. You know that they can get the tasks done, because they’ve found workarounds, and for those that can’t, we chalk it up to “user error” and write it off.

Nobody wants to do it the second way, but sadly, this is still how many Lansing and Michigan organizations operate.

User experience has evolved and matured.

Because UX design puts users first, a time is coming when these kinds of organizations will be discarded. They will be moved to the margins, and eventually replaced entirely, by others that are more enthusiastic, more energetic and more service-oriented, in fact it’s already happening.

Which way do you want to take?

If you’re looking for the best way forward to put your users first and to integrate UX design into your organization, please contact me today. You can use the web form below or just give me a call: 517.230.6422 – I look forward to talking with you.

How much does a website cost?

Website Cost Web Design Lansing Michigan Matt Borghi

How much does a website cost?

As a web designer working in Lansing for 20 years, I’ve been asked this question thousands of times. I’ve answered this question thousands of times. The answer isn’t usually very satisfying. It’s kind of like walking up to a comedian and saying: ‘Make me laugh.’ It doesn’t really work like that.

Asking how much a website costs is tricky. Literally, there are thousands of options: Are you looking for a brochure-style website, an eCommerce website, a portfolio website, a web application? (See my post on website types) These options alone, depending on their scope, range from a few hundred dollars to millions of dollars.

That’s why when I get the question: How much does a website cost?

I immediately begin asking my own questions:

  • Why do you you need a website?
  • What do you want to do with a website?
  • Do you have experience running a website?
  • Do you have content for a website?
  • Can you provide content for a website?

Generally, I don’t need much to get started. Usually, a high level vision or some sketches on a napkin will work. However, I always try to ask as many questions as possible to give my clients a sense of what’s involved.

Additionally, for many, web design is a creative, artistic endeavor meaning that the top priority is that it look good. “Good”, like beauty is in the eye of the beholder. As a website designer, my goal is to bring together form and function. I want to create something that looks great and works great.

I had planned on doing a post on this, but then I found this excellent article by Mark Brinker: How Much Does It Cost To Build A Website For A Small Business? In this article, Mark Brinker, hits all the points that I’ve wanted to, so I’m going to hit the big ones here. Additionally, Mark does some nice comparisons between a hire a professional and doing it yourself.

Size and Complexity

It all boils down to how much work is involved.

Specifically, the 2 factors determining how much work is involved are the size and complexity of your site.

The two most important aspects to website cost are size and complexity. A good web designer, is going to get into this at the beginning. With a good understanding of size and complexity, you’ll have a strong foundation to work from to determine cost.

Website Design vs. Website Development

These terms are often used synonymously, but they’re two very different things. Website design is like working with an architect to create the blueprint for your house. Website development is like working with a contractor to actually build your house. The 2020 pricing estimates listed above are for website design *as well as* website development (i.e. the complete, all inclusive cost).

Website design and web development are different. These two disciplines often work together, but they require different skills, different tools and, arguably, a different sides of the brain. There is the rare creature that can do both well, but generally speaking, that’s not the case. Great designers are usually not great developers and vice versa.

The Shortcut To Building A Great Website

Hire someone.

Creating a modern, professional website that generates leads and sales for your business is way more difficult and time-consuming than most people realize.

As Mark points out, building a website is more difficult and time-consuming than most people realize. For this reason, when I have a plumbing problem, I call a plumber. When I need electrical work, I call an electrician. In both instances, they can save you time, money and hassle because they’re experienced professionals who want to get the job done cleanly and quickly. Professional web design is no different.

If you’re thinking about creating a website and want to know how much a website costs, let me help you out. I work, individually, with all my clients, to figure out their needs, their goals and how to make it fit their budget. I’d love to learn more about your website needs and I’m happy to go over the cost with you, in person — Get in touch today.

Do you really need an app?

I’ve been doing website design in Lansing for a long time. I’ve seen many trends come and go. Specifically, I remember spring 2007, when the iPhone was about to come out and I saw a bunch of people standing in line outside of a Sprint store across from the Lansing Mall. I won’t lie, this seemed a little crazy to me. I had already been through many Apple hype cycles and this seemed to be just another marketing scheme from the mind of Steve Jobs. It was, kind of, but also:

The iPhone changed everything

There’s no questioning this fact.

However, initially, folks didn’t know what to do with this technology.

Right around the same time a series of Apple ads began running with the tagline ‘there’s an app for that...’

See one of the original ads here:

Lansing’s 5-10 years behind

As with so many things, Apple was ahead of the curve and as one of Lansing premier design entrepreneurs once told me, ‘Lansing’s about 5-10 years behind the national trend.’ So, for website design, and it’s outgrowth, mobile design, that put Lansing like 10-15 years behind where Apple was.

‘Bummer…’ I remember thinking. But then, as now, he wasn’t wrong and Lansing website design and mobile development has been trying to catch up ever since.

See, nobody told Lansing that they were 5-10 years behind the national trends, so when people saw ads for apps, they wanted one. Those of us who were doing website design in Lansing at that time saw many apps come and go. That first wave, the Version 1.0 app period, as I sometimes call it, generated a lot of money, a lot of hype and a lot of really useless apps. Version 1.0 of anything often suffers from this type of thing.

‘There’s an app for that’ became the new: ‘If you build it, they will come

As a proud skeptic, I steered many of my clients away from the money pit that was mobile app development at that time. Within a couple years, m-dot and then mobile responsive websites were able to do much of the work that apps had promised without the development cost. Also, there was no need to submit apps to a Google/Apple approval process and no need to maintain two different, independent codebases.

However, being skeptical wasn’t the big reason I steered a lot of folks away from apps. The real reasoning was that I knew their users would never use them, because through statistics and user research I could see that their users often didn’t have a user-base that possessed the technology to use a mobile app.

If, as your service provider, I know that something won’t get used because I have the data insight to prove it, I would be an unethical crook to take your money to create it. I want long-lasting relationships with my clients. I’m not looking for a quick pay-out and to move on to the next town. This is old fashioned, probably, but it’s very, very important to me. I want my website design clients in Lansing to be satisfied and well-informed.

And that gets us to the point of this article: Mobile development and design is expensive. Sometimes the expense is worth it, sometimes it’s not, but you won’t know until you do your user research. If your user research shows that there’s a hunger for an app, now you know, build on. If your user research says that they want a website for use over a slow rural DSL, build that. Either way – Start with user research.

What do you know about your users? Do you want to know more about your users. Please get in touch here. I’m fortunate to be one of a few website designers in Lansing who’s also experienced in leading and designing user research. Let me put my experience to work for you.

Great Web Design = Great User Experience

I love doing web design in Lansing.  Many folks think of it as a creative act. On some level, that’s true. However, web design is all about meeting user needs. Non-profit associations have members, small businesses have customers and web designers have users; these are the groups that we aim to please with our work. Pleasing them comes in many forms: Great service, reliability, affordability, ease of use. It’s the last one that I want to talk about.

For years, ease of use, or what we know as ‘user friendly’ was hard to nail down. You knew it if you saw it, but you might not be able to explain it. Human-centered design, or user-centered design, as it’s sometimes known, gave us a guidebook to making websites that were easy to use. These days folks call this user experience design. Some use the terms web design, user experience design and UI (user interface) design interchangeably. Words matter, but what’s important is that we’re thinking about the user’s needs when doing web design.

For me, when I’m doing web design, I’m always thinking about the user and the user’s experience with the website I’m designing. Are they going to be seeing the website at their desk or on their mobile phone, are they older or younger? Users vary, as they do in most locations, but you can always count on a mix of ages, demographics, mobile and desktop users. My experience doing web design in Lansing has shown me that I have to aim for the middle: How can I create a great web design and user experience for all types of users?

This is where I practice user-centered design.

Here’s a diagram of how it works: 

Is your Lansing web design firm focusing on user-centered design? Are your members, customers and users their focus when they’re doing web design for you? If not or you’re not sure, get in touch today. Your users are our #1 priority.