Month: June 2021

Local Political Candidates Need a Website

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Political Campaigns Need a Website

Political candidates need a website.

Local political candidates need a website. Whether you’re running for City Council in East Lansing, Judge in Ingham County or any other elected office, you need a website! It’s hard for me to imagine a company, organization or political candidate that doesn’t have a website, but many try to do it to the detriment of their campaign.

In fact, a political candidate these days, has a wide digital landscape they need to cover including:

  • A great website
  • An easy-to-find web address: www.YourName.com
  • A strong search presence with Google
  • A strong web and digital presence across places like Facebook, Instagram, LinkedIn and Twitter.

Sure, you can post on Facebook, Instagram, Twitter, etc. in fact, I recommend that you do.

But can people on those platforms:

  • Quickly find your campaign page among all the others
  • Contact you securely and reliably
  • Make donations, request signs or volunteer to help your campaign
  • Allow you to create a one-on-one relationship with potential voters and donors

Unfortunately, the answer to these questions is ‘no’ because Facebook, Instagram, LinkedIn and Twitter aren’t concerned about your campaign; they’re only concerned with keeping people interested in you on their platforms, which is why you need your own website.

Local political candidates need a web site, but they also need a digital presence.

A website used to be optional, in 1998, but many kept thinking right on through to the present day, that they were optional.

A website is optional if getting votes or donations is optional. For my clients, getting votes and donations isn’t optional, it’s critical. The key to a successful election campaign is a steady stream of donations and volunteers; a website makes that happen.

Building a website, for many folks running for an elected office, seems like an unnecessary hassle and a waste of money, after all you’re already running things on a shoestring budget. However, I can make it easy, pain free and inexpensive for your campaign to have a great website and a strong digital presence.

Let me help your campaign – Contact me through the form below:

Are You Ready, Lansing?

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Are you ready, Lansing

The world is opening again, are you ready, Lansing? Is your small business or non-profit ready? Sadly, many small businesses and non-profits that weren’t ready for a global pandemic and the lockdown that followed aren’t with us any longer (I wrote about my concerns around that here); You can see the empty storefronts all over Lansing and mid-Michigan. Some of my favorite Lansing businesses have gone under, which makes me sad, but what is worse: It could have been prevented.

Being ready means your business or organization has:

  • A great website
  • An easy-to-find web address: www.yoursite.com
  • A strong search presence with Google
  • A strong web and digital presence across places like Facebook, Instagram, LinkedIn and Twitter.

Sure, you can post on Facebook, Instagram, Twitter, etc. in fact, I recommend that you do.

But can people on those platforms:

  • Quickly find your business or organization among all the others
  • Contact you securely and reliably
  • Order products or services directly from you
  • Allow you to create a one-on-one relationship with potential customers or members

Unfortunately, the answer to these questions is ‘no’ because Facebook, Instagram, LinkedIn and Twitter aren’t concerned about your business or your mission; they’re only concerned with keeping people interested in you on their platforms, which is why you need your own website.

With your own website, your users can:

  • Quickly find your business or organization among all the others
  • Contact you securely and reliably
  • Order products or services directly from you
  • Allow you to create a one-on-one relationship with potential customers or members
  • Allow you to build your contacts database for repeat business or fundraising

Being ready for whatever comes means your business or organization has:

  • A great website
  • An easy-to-find web address: www.yoursite.com
  • A strong search presence with Google
  • A strong web and digital presence across places like Facebook, Instagram, LinkedIn and Twitter.

Creating a successful small business or non-profit requires hard work, flexibility, independence, and freedom. No matter what happens you need the ability to run your business or organization from wherever you are, no matter what the circumstances.

Are you ready, Lansing? Let me help you with a free consult. I’ve helped hundreds of small businesses and non-profits get ready and prepared for whatever happens next! Contact me through the form below: