Political candidates need a website.
Local political candidates need a website. Whether you’re running for City Council in East Lansing, Judge in Ingham County or any other elected office, you need a website! It’s hard for me to imagine a company, organization or political candidate that doesn’t have a website, but many try to do it to the detriment of their campaign.
In fact, a political candidate these days, has a wide digital landscape they need to cover including:
- A great website
- An easy-to-find web address: www.YourName.com
- A strong search presence with Google
- A strong web and digital presence across places like Facebook, Instagram, LinkedIn and Twitter.
Sure, you can post on Facebook, Instagram, Twitter, etc. in fact, I recommend that you do.
But can people on those platforms:
- Quickly find your campaign page among all the others
- Contact you securely and reliably
- Make donations, request signs or volunteer to help your campaign
- Allow you to create a one-on-one relationship with potential voters and donors
Unfortunately, the answer to these questions is ‘no’ because Facebook, Instagram, LinkedIn and Twitter aren’t concerned about your campaign; they’re only concerned with keeping people interested in you on their platforms, which is why you need your own website.
Local political candidates need a web site, but they also need a digital presence.
A website used to be optional, in 1998, but many kept thinking right on through to the present day, that they were optional.
A website is optional if getting votes or donations is optional. For my clients, getting votes and donations isn’t optional, it’s critical. The key to a successful election campaign is a steady stream of donations and volunteers; a website makes that happen.
Building a website, for many folks running for an elected office, seems like an unnecessary hassle and a waste of money, after all you’re already running things on a shoestring budget. However, I can make it easy, pain free and inexpensive for your campaign to have a great website and a strong digital presence.
Let me help your campaign: Call me at: 517.230.6422 or contact me through the form below: