Lansing Small Businesses Need a Website

Lansing Small Businesses Need a Website

Lansing small businesses need a website; it’s that simple, but let me explain further…

It’s hard for me imagine a company or organization that doesn’t have a website.

I also never imagined that I would be obeying a stay-at-home order, unable to leave my house during a global pandemic. But that’s exactly what I’m doing.

There’s no question that, at the very least, we’re headed for some rough economic times. As of this writing, March 27, 2020, things are looking kind of grim, but our species is clever and resilient — We’ll get through this.

It is troubling to think about the small businesses in Lansing that don’t have websites, and having been shuddered, have no income coming in. One study found that 40% of small business don’t have websites, and 28% have no plans to create one. I’ll take it a step further and say that probably 65-70% of the small businesses in Lansing don’t have a website. That’s inconceivable to me, but I understand it.

When you’re a small business doing well with great walk-up business, who needs to bother with a website. Perfectly reasonable question; that is, until you get stuck with a stay-at-home order, your business is required to close, through no fault of your own and your walk-up business isn’t even able to leave the house.

Lansing small businesses need a website

Building a website, to most small business owners, seems like an unnecessary hassle. I’ve walked many small business owners through this process. I can make it easy, pain free and inexpensive. It doesn’t have to cost an arm and a leg to have a great website.

Lansing small businesses need a website because it can create an extra revenue stream.

A website used to be optional, in 1998, but many kept thinking right on through until the present day, that they were optional. A website is optional if income is optional. For my clients, income isn’t optional; a steady stream of income is critical, the most important thing after great service. Great service and income are hand-in-glove. An upset and financially strapped business owner isn’t going to have great service at the front of their mind.

A small business owner could have made a compelling case for not needing a website, until the stay-at-home order of March 24, 2020. Now, though, everything has changed. Websites, electronic services and email marketing are the basics for doing business in the isolation economy. You’ll note that I didn’t mention social channels like Facebook, Twitter, Snapchat, etc. Why? Because I’m getting increasing feedback that folk are terrified of what they’re reading on these social channels and don’t believe much of it anyway, so they’re staying away for their mental health. This creates an unprecedented opportunity for small businesses to connect one-on-one with their customers through their websites.

I would love to help you get your website and your electronic communications up and running. Please give me a call, 517.230.6422 or contact me through the form below:

UX design puts users first

UX Design Lansing Michigan

UX design puts users first.

User experience can go two ways.

The first way is the one you design.

With the first way you do research, build personas, do user interviews. You’re constantly testing, measuring and making adjustments. With this way, you know your users, your audience, your customers, etc… With this way, they use the design, and they appreciate the work you’re doing for them. They might even be extremely satisfied with your site, app or product and return time and again, with enthusiasm, because they know you care and are trying to make the most of their time.

User experience can go another way.

The second way is the one that has no design.

People need to use your site, app or product, but you do no research and give no consideration to the user; there are no personas, or user interviews. You don’t know your users, you underestimate them and you don’t value their time. You know that they can get the tasks done, because they’ve found workarounds, and for those that can’t, we chalk it up to “user error” and write it off.

Nobody wants to do it the second way, but sadly, this is still how many Lansing and Michigan organizations operate.

User experience has evolved and matured.

Because UX design puts users first, a time is coming when these kinds of organizations will be discarded. They will be moved to the margins, and eventually replaced entirely, by others that are more enthusiastic, more energetic and more service-oriented, in fact it’s already happening.

Which way do you want to take?

If you’re looking for the best way forward to put your users first and to integrate UX design into your organization, please contact me today. You can use the web form below or just give me a call: 517.230.6422 – I look forward to talking with you.

Web Design in Lansing

Greater Lansing Web and UX Design

Matt Borghi Media and Design is a full service digital agency doing web design in Lansing.

My work focuses on web design, UX design and search engine optimization (SEO). However, I also offer a variety of other digital and electronic communications services.

I’ve been doing web design in Lansing for over 20 years. I take a user-centered approach to all of my design work and that has allowed me to help many small businesses and non-profits realize the potential of their websites and their online presence. But what good is a great website if nobody can find it? By applying SEO-Search Engine Optimization best practices, I can help my clients improve their search engine rankings and their online visibility.

I’ve worked my entire career in Michigan’s capital city of Lansing. Because of this I’ve gotten to know the people, local vendors, what works, what doesn’t and how to keep things simple and moving forward.

Keeping a website current, fresh and relevant is my specialty. I have all kinds of tips and tricks for making a great website.

Over the years, I’ve worked on and created many kinds of websites, including:

  • Small Business Websites
  • Non-Profit Websites
  • eCommerce Websites
  • Social Media Websites
  • Event and Event Registration Websites
  • Wedding Websites
  • Memorial Websites
  • Family Reunion Websites

If you’re looking for an honest and reliable web design partner to get your project off the ground, look no further. I love working on new websites, breathing new life into old ones and generally talking to folks about their web needs. Please contact me today about your web design needs.

Besides doing web design in Lansing, I’m very active as a greater Lansing musician and composer. My music has been featured on Music from the Hearts of Space, Echoes with John Diliberto, NPR, PRX, BBC and the CBC and Matt can be found regularly performing around town.