The world is opening again, are you ready, Lansing? Is your small business or non-profit ready? Sadly, many small businesses and non-profits that weren’t ready for a global pandemic and the lockdown that followed aren’t with us any longer (I wrote about my concerns around that here); You can see the empty storefronts all over Lansing and mid-Michigan. Some of my favorite Lansing businesses have gone under, which makes me sad, but what is worse: It could have been prevented.
Being ready means your business or organization has:
- A great website
- An easy-to-find web address: www.yoursite.com
- A strong search presence with Google
- A strong web and digital presence across places like Facebook, Instagram, LinkedIn and Twitter.
Sure, you can post on Facebook, Instagram, Twitter, etc. in fact, I recommend that you do.
But can people on those platforms:
- Quickly find your business or organization among all the others
- Contact you securely and reliably
- Order products or services directly from you
- Allow you to create a one-on-one relationship with potential customers or members
Unfortunately, the answer to these questions is ‘no’ because Facebook, Instagram, LinkedIn and Twitter aren’t concerned about your business or your mission; they’re only concerned with keeping people interested in you on their platforms, which is why you need your own website.
With your own website, your users can:
- Quickly find your business or organization among all the others
- Contact you securely and reliably
- Order products or services directly from you
- Allow you to create a one-on-one relationship with potential customers or members
- Allow you to build your contacts database for repeat business or fundraising
Being ready for whatever comes means your business or organization has:
- A great website
- An easy-to-find web address: www.yoursite.com
- A strong search presence with Google
- A strong web and digital presence across places like Facebook, Instagram, LinkedIn and Twitter.
Creating a successful small business or non-profit requires hard work, flexibility, independence, and freedom. No matter what happens you need the ability to run your business or organization from wherever you are, no matter what the circumstances.
Are you ready, Lansing? Let me help you with a free consult. I’ve helped hundreds of small businesses and non-profits get ready and prepared for whatever happens next! Contact me through the form below: