The 5 Most Popular Website Design Types

Website design types vary, but in my 20 years of doing web design, I’ve worked on all of them. Blogs, eCommerce sites, event websites, online magazines, business websites, nonprofit websites, web forums, portfolio websites. You name it and I’ve probably worked on a few.

Because many of my clients are new to website design, I wanted to create a list of popular website designs. I don’t consider this an exhaustive list. However, 90% of my work falls into one of these categories.

Brochure Website

The brochure-style website is the most popular style of website that I’ve worked on; think of this type of website as an online brochure or virtual business card. It’s usually short and to the point. This type of site is under ten pages and usually focuses on a product or service. Typically, you can make contact via the website, learn about hours and locations. I include restaurants, auto repair shops and other ‘mainstreet’ businesses in this category. I also call this style of website design  “brochureware”.

Informational (Small Business and Non-profit) Website 

The informational website design is for small businesses and non-profits. While this website design is similar to the  brochure style it contains more information. This website could include information around bylaws, financials, organizational mission, vision, locations and ways to connect with officers and staff. This website design is kind of like a grown-up brochure website; more responsibilities and user needs to serve.

eCommerce Website

The eCommerce website can be standalone like Amazon or eBay or it can be integrated into larger informational website. For instance, a small business website for a restaurant might also have eCommerce functionality to purchase gift cards. A non-profit website might sell things related to their mission, such as a construction safety organization that also sells discounted safety equipment to its members. The eCommerce website style varies, but it’s always transactional with the buying or selling of goods and services as its core call-to-action.

Event and Event Registration Website

At the intersection of the eCommerce and informational website is the event and event registration website. I think of the event website design as one that showcases events and provides a way to register online. Event websites can be standalone such as for music festivals or religious gatherings. I’ve also integrated event websites into eCommerce and informational websites. For example, a small business could sell trainings, where a user could register to attend.  A non-profit might hold retreats or seminars where a user can register and buy tickets online.

Blog/Online Magazine/Content Website

The blog, online magazine or content website(i.e. Vice, YouTube or Pinterest) is designed for users to engage and interact with content. Content takes many forms: Watching funny cat videos, looking at retro interior design photos, reading about putting Ikea furniture together or just the daily news. These are the oldest kinds of websites: People going online expressing their views, perspectives and life experiences and sharing them with others. These types of sites have been around for a long time, but they haven’t changed. ‘Content is King’ and  creating fresh content is central to getting website visits and good search rankings.

That’s it, in a nutshell.

When I work on a website design, the goal is always the same: Help the user complete a task quickly. In order to help the user, you have to understand the user and which kinds of website designs work best.

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