How much does a website cost?

Website Cost Web Design Lansing Michigan Matt Borghi

How much does a website cost?

As a web designer working in Lansing for 20 years, I’ve been asked this question thousands of times. I’ve answered this question thousands of times. The answer isn’t usually very satisfying. It’s kind of like walking up to a comedian and saying: ‘Make me laugh.’ It doesn’t really work like that.

Asking how much a website costs is tricky. Literally, there are thousands of options: Are you looking for a brochure-style website, an eCommerce website, a portfolio website, a web application? (See my post on website types) These options alone, depending on their scope, range from a few hundred dollars to millions of dollars.

That’s why when I get the question: How much does a website cost?

I immediately begin asking my own questions:

  • Why do you you need a website?
  • What do you want to do with a website?
  • Do you have experience running a website?
  • Do you have content for a website?
  • Can you provide content for a website?

Generally, I don’t need much to get started. Usually, a high level vision or some sketches on a napkin will work. However, I always try to ask as many questions as possible to give my clients a sense of what’s involved.

Additionally, for many, web design is a creative, artistic endeavor meaning that the top priority is that it look good. “Good”, like beauty is in the eye of the beholder. As a website designer, my goal is to bring together form and function. I want to create something that looks great and works great.

I had planned on doing a post on this, but then I found this excellent article by Mark Brinker: How Much Does It Cost To Build A Website For A Small Business? In this article, Mark Brinker, hits all the points that I’ve wanted to, so I’m going to hit the big ones here. Additionally, Mark does some nice comparisons between a hire a professional and doing it yourself.

Size and Complexity

It all boils down to how much work is involved.

Specifically, the 2 factors determining how much work is involved are the size and complexity of your site.

The two most important aspects to website cost are size and complexity. A good web designer, is going to get into this at the beginning. With a good understanding of size and complexity, you’ll have a strong foundation to work from to determine cost.

Website Design vs. Website Development

These terms are often used synonymously, but they’re two very different things. Website design is like working with an architect to create the blueprint for your house. Website development is like working with a contractor to actually build your house. The 2020 pricing estimates listed above are for website design *as well as* website development (i.e. the complete, all inclusive cost).

Website design and web development are different. These two disciplines often work together, but they require different skills, different tools and, arguably, a different sides of the brain. There is the rare creature that can do both well, but generally speaking, that’s not the case. Great designers are usually not great developers and vice versa.

The Shortcut To Building A Great Website

Hire someone.

Creating a modern, professional website that generates leads and sales for your business is way more difficult and time-consuming than most people realize.

As Mark points out, building a website is more difficult and time-consuming than most people realize. For this reason, when I have a plumbing problem, I call a plumber. When I need electrical work, I call an electrician. In both instances, they can save you time, money and hassle because they’re experienced professionals who want to get the job done cleanly and quickly. Professional web design is no different.

If you’re thinking about creating a website and want to know how much a website costs, let me help you out. I work, individually, with all my clients, to figure out their needs, their goals and how to make it fit their budget. I’d love to learn more about your website needs and I’m happy to go over the cost with you, in person — Get in touch today.