The Evolution of UX

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As far as web design in Lansing goes, I consider myself one of the most vocal advocates for user experience design. When I saw Ian Armstrong’s article on the evolution of UX, I was sure that other folks doing web design in Lansing would want to learn more –  Check out Ian’s article here. Additionally, I will add a few of my own points based on my reading of the article, but a full read is a must.

lean ux design lansing

Ian states that “in its purest form, UX Design is waterfall based.” These days, in most circles where folks are talking about UX, ‘waterfall’ is a dirty word that hearkens back to rigid PMBOK processes and exhaustingly long requirements gathering sessions, but Ian’s absolutely right. You have to get a sense of requirements, gather perspectives, mock things up, test out assumptions, wash, rinse, repeat. It’s waterfall. There’s no way around it.

Ian nails one of the key problems with being outcome based, what we work towards with agile vs. requirements based. This is a conundrum that many of have faced and still work to reconcile:  “Whereas classic UX is requirements based, Lean UX is outcome based… Designers found themselves under immense pressure to fill a sprint backlog before they really understood what they were building. As a result, a lot of development cycles got burned on features that never made it into the final product.”

So much development and rework lost trying to anticipate product needs… <sigh>

I’ve read a lot about the Google Ventures Design Sprint, and attended a session at an O’Reilly Design conference where they talked about it, but even then, Ian’s explanation is as succinct and spot-on as any I’ve come across:

“Google Ventures conceived the design sprint, which allowed teams to rapidly define and test a low-fidelity prototypes. This jump-started the Lean UX cycle on emerging product teams and effectively eliminated the waste and rework problem.”

I’ll put a pin it there. Check out Ian’s original article.

If you’re looking for web design in Lansing that puts your user’s experience at the center of their work, then get in touch today.

Local Political Candidates Need a Website

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Political Campaigns Need a Website

Political candidates need a website.

Local political candidates need a website. Whether you’re running for City Council in East Lansing, Judge in Ingham County or any other elected office, you need a website! It’s hard for me to imagine a company, organization or political candidate that doesn’t have a website, but many try to do it to the detriment of their campaign.

In fact, a political candidate these days, has a wide digital landscape they need to cover including:

  • A great website
  • An easy-to-find web address: www.YourName.com
  • A strong search presence with Google
  • A strong web and digital presence across places like Facebook, Instagram, LinkedIn and Twitter.

Sure, you can post on Facebook, Instagram, Twitter, etc. in fact, I recommend that you do.

But can people on those platforms:

  • Quickly find your campaign page among all the others
  • Contact you securely and reliably
  • Make donations, request signs or volunteer to help your campaign
  • Allow you to create a one-on-one relationship with potential voters and donors

Unfortunately, the answer to these questions is ‘no’ because Facebook, Instagram, LinkedIn and Twitter aren’t concerned about your campaign; they’re only concerned with keeping people interested in you on their platforms, which is why you need your own website.

Local political candidates need a web site, but they also need a digital presence.

A website used to be optional, in 1998, but many kept thinking right on through to the present day, that they were optional.

A website is optional if getting votes or donations is optional. For my clients, getting votes and donations isn’t optional, it’s critical. The key to a successful election campaign is a steady stream of donations and volunteers; a website makes that happen.

Building a website, for many folks running for an elected office, seems like an unnecessary hassle and a waste of money, after all you’re already running things on a shoestring budget. However, I can make it easy, pain free and inexpensive for your campaign to have a great website and a strong digital presence.

Let me help your campaign – Contact me through the form below:

Are You Ready, Lansing?

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Are you ready, Lansing

The world is opening again, are you ready, Lansing? Is your small business or non-profit ready? Sadly, many small businesses and non-profits that weren’t ready for a global pandemic and the lockdown that followed aren’t with us any longer (I wrote about my concerns around that here); You can see the empty storefronts all over Lansing and mid-Michigan. Some of my favorite Lansing businesses have gone under, which makes me sad, but what is worse: It could have been prevented.

Being ready means your business or organization has:

  • A great website
  • An easy-to-find web address: www.yoursite.com
  • A strong search presence with Google
  • A strong web and digital presence across places like Facebook, Instagram, LinkedIn and Twitter.

Sure, you can post on Facebook, Instagram, Twitter, etc. in fact, I recommend that you do.

But can people on those platforms:

  • Quickly find your business or organization among all the others
  • Contact you securely and reliably
  • Order products or services directly from you
  • Allow you to create a one-on-one relationship with potential customers or members

Unfortunately, the answer to these questions is ‘no’ because Facebook, Instagram, LinkedIn and Twitter aren’t concerned about your business or your mission; they’re only concerned with keeping people interested in you on their platforms, which is why you need your own website.

With your own website, your users can:

  • Quickly find your business or organization among all the others
  • Contact you securely and reliably
  • Order products or services directly from you
  • Allow you to create a one-on-one relationship with potential customers or members
  • Allow you to build your contacts database for repeat business or fundraising

Being ready for whatever comes means your business or organization has:

  • A great website
  • An easy-to-find web address: www.yoursite.com
  • A strong search presence with Google
  • A strong web and digital presence across places like Facebook, Instagram, LinkedIn and Twitter.

Creating a successful small business or non-profit requires hard work, flexibility, independence, and freedom. No matter what happens you need the ability to run your business or organization from wherever you are, no matter what the circumstances.

Are you ready, Lansing? Let me help you with a free consult. I’ve helped hundreds of small businesses and non-profits get ready and prepared for whatever happens next! Contact me through the form below:

I love email marketing, I’ll tell you why!

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Lansing Email Marketing Matt Borghi

I love email marketing and here’s why I think you should, too!

For Lansing small businesses, organizations and political candidates email marketing needs to be a part of any digital marketing effort. Here are a several reasons why: 

Cost – Email marketing can be done free with a free Mailchimp account (up to a certain threshold: 2,000 contacts/12,000 emails per month) for a fraction of the cost of postage, which you never know if somebody reads or whether it goes straight to the trash. An email marketing campaign can give stats on whether an email was opened, did a recipient click a link, make a donation or engage with the content of your email in some meaningful way or not. You can see what you’re getting for your spend immediately.

Ease of Use – With tools like Mailchimp or ConstantContact you can easily create and manage email lists and send emails from these tools to your audience/list. Many of these tools come with pre-made forms that you can use on your own website, Facebook, Twitter, Instagram and other places to capture email addresses. Additionally, you’re capturing emails every time somebody contacts you via your website or by other means, why not capture their email address and communicate with them directly? 

Reach – Email marketing gives you a direct one-to-one connection to your audience. Whereas with Facebook, you have to boost posts ($) or hope a “Friend” or somebody who “Likes” your page sees it when Facebook’s algorithm happens to show it; not so with email marketing – You’re contacting them directly. Also, everybody has an email address, some folks may check them more than others, but that direct connection is still there. Also, while folks can “share” on Facebook, a shared email from a friend or colleague is a much more trusted and relevant exchange. 

Ownership – With a well-executed email marketing plan, you own your list; it’s proprietary. You’re not renting placement in Facebook, a local publication or a highway billboard, nor are you renting a direct mail list of questionable efficacy from a list broker for a single election cycle. Your list is your own. 

Email marketing doesn’t get a lot of hype because there’s no quick shortcut to building a good list, it takes diligence and time. You can’t buy an email list of any value, because emails are personal, more personal than our postal addresses, more personal than “Friends” you don’t know, whose requests you accepted on Facebook. In many ways, they’re as intimate as your mobile phone number. You don’t just give it out to anybody. 

And that last bit is what really makes email marketing important: When somebody has given you their email address, a social contract has been entered into. You agree to not abuse the privilege and send them relevant information and they agree to let you; when marketing and trying spread the word, that entry point of willingness is the most we can ask for. There’s no hucksterism or one-time sale, there’s just earnest relationship building, digitally or otherwise.

For me, the real strength of email marketing is when you send an email, even if it’s only to a couple dozen people that asks one thing, what’s known as a CTA or Call to Action. Let’s say you have a few lines of text, maybe a picture and a big button that says: DONATE – That email was literally zero cost to send, it took an hour or less to set up to send to email addresses you already had, folks who granted you permission to contact them and the recipient is guaranteed to receive it, maybe not open it, but they will get it. If you get a single $50-100 donation, let alone numerous micro-donations at $5-10, you’ve received many times the return on your investment. And this scales, the more emails, the more donations. We saw how this could work with Howard Dean’s campaign and then Barack Obama’s campaigns, but I was using email with music and the arts years before that.

Email marketing is powerful. I believe in it deeply. I’m an evangelist for it, but it’s like a bountiful garden, it takes time and attention to cultivate.

New Partner: Pam Weil and Associates

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Pam Weil Associates Matt Borghi Lansing Web Design

I’m really excited to announce that I’m going to be working very closely with Pam Weil and Associates, a highly-esteemed East Lansing tech firm led by Pam Weil. I started working with Pam and her team in her recent bid for Ingham County Commissioner and it was an incredibly satisfying experience. Pam has a deep knowledge of tech, business and how all of these things can be brought together with digital strategy.

A Deep Bench

One of the most exciting parts about working with Pam Weil and Associates is the deep bench that she’s developed. With years of experience in the East Lansing community and working at Michigan State University, she has designers, network people, system architects and all kinds of tech specialists she can mobilize in just about any type of engagement.

Mission and Purpose

However, the single greatest thing that Pam Weil understands, within the scope of how she runs her firm, Pam Weil and Associates is the soul of an organization. First and foremost, Pam has a motto that she says often: “The single greatest motivator is progress on meaningful work” and she manages her business and help people with that motto always in mind. Pam truly believes that meaningful work is the most important thing that we can be doing as referenced in another quote, from John Berger, that she shared with me:

“As soon as one is engaged in a productive process,” he wrote in an essay on Leopardi, “total pessimism becomes improbable. This has nothing to do with the dignity of labor or any other such crap; it has to do with the nature of physical and psychic human energy…. Work, because it is productive, produces in man a productive hope.”

Here’s a little more about Pam Weil and Associates from their website:

Pam Weil & Assoc. is led by veteran IT leader, Pam Weil, who holds the highest level of of DR/Disaster Recovery certification, as well as a being ITIL certified professional with extensive experience in ITIL/DevOps. With years of experience leading IT operations, management and digital strategy, Pam has an acute knowledge of how all the pieces of IT and digital services come together and the knowledge to glean insights from where they intersect.

Pam Weil & Assoc. has a strong network and a deep bench of experts in all areas of IT and digital services, because of that network we offer a wide range of services to our clients. We specialize in delivering the service and information you need to measure and improve customer satisfaction, optimize your service delivery metrics, support budget requests and to clearly articulate IT’s value to your organization. Our services will allow you to optimize your technology budget’s impact and give you the information you need for high-quality planning and vendor management.

At Pam Weil & Assoc. we use an agile, continuous integration project management methodology to provide meaningful bi-weekly deliverables, as well as continuous status monitoring. Our use of the industry standard ITIL/ Dev Ops framework means our service deliverables will dovetail with future development and vendor supported service aspects.

Our clients consist of small businesses, non-profits and schools/universities throughout Michigan.

Anyway, I’ll still be here, but the strength and diversity of skillsets that comes with my partnering with Pam Weil and Associates is quite exciting and I look forward to the amazing projects that we’ll be taking on.

Lansing Small Businesses Need a Website

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Lansing Small Businesses Need a Website

Lansing small businesses need a website; it’s that simple, but let me explain further…

It’s hard for me imagine a company or organization that doesn’t have a website.

I also never imagined that I would be obeying a stay-at-home order, unable to leave my house during a global pandemic. But that’s exactly what I’m doing.

There’s no question that, at the very least, we’re headed for some rough economic times. As of this writing, March 27, 2020, things are looking kind of grim, but our species is clever and resilient — We’ll get through this.

It is troubling to think about the small businesses in Lansing that don’t have websites, and having been shuddered, have no income coming in. One study found that 40% of small business don’t have websites, and 28% have no plans to create one. I’ll take it a step further and say that probably 65-70% of the small businesses in Lansing don’t have a website. That’s inconceivable to me, but I understand it.

When you’re a small business doing well with great walk-up business, who needs to bother with a website. Perfectly reasonable question; that is, until you get stuck with a stay-at-home order, your business is required to close, through no fault of your own and your walk-up business isn’t even able to leave the house.

Lansing small businesses need a website

Building a website, to most small business owners, seems like an unnecessary hassle. I’ve walked many small business owners through this process. I can make it easy, pain free and inexpensive. It doesn’t have to cost an arm and a leg to have a great website.

Lansing small businesses need a website because it can create an extra revenue stream.

A website used to be optional, in 1998, but many kept thinking right on through until the present day, that they were optional. A website is optional if income is optional. For my clients, income isn’t optional; a steady stream of income is critical, the most important thing after great service. Great service and income are hand-in-glove. An upset and financially strapped business owner isn’t going to have great service at the front of their mind.

A small business owner could have made a compelling case for not needing a website, until the stay-at-home order of March 24, 2020. Now, though, everything has changed. Websites, electronic services and email marketing are the basics for doing business in the isolation economy. You’ll note that I didn’t mention social channels like Facebook, Twitter, Snapchat, etc. Why? Because I’m getting increasing feedback that folk are terrified of what they’re reading on these social channels and don’t believe much of it anyway, so they’re staying away for their mental health. This creates an unprecedented opportunity for small businesses to connect one-on-one with their customers through their websites.

I would love to help you get your website and your electronic communications up and running. Please contact me through the form below:

How much does a website cost?

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Website Cost Web Design Lansing Michigan Matt Borghi

How much does a website cost?

As a web designer working in Lansing for 20 years, I’ve been asked this question thousands of times. I’ve answered this question thousands of times. The answer isn’t usually very satisfying. It’s kind of like walking up to a comedian and saying: ‘Make me laugh.’ It doesn’t really work like that.

Asking how much a website costs is tricky. Literally, there are thousands of options: Are you looking for a brochure-style website, an eCommerce website, a portfolio website, a web application? (See my post on website types) These options alone, depending on their scope, range from a few hundred dollars to millions of dollars.

That’s why when I get the question: How much does a website cost?

I immediately begin asking my own questions:

  • Why do you you need a website?
  • What do you want to do with a website?
  • Do you have experience running a website?
  • Do you have content for a website?
  • Can you provide content for a website?

Generally, I don’t need much to get started. Usually, a high level vision or some sketches on a napkin will work. However, I always try to ask as many questions as possible to give my clients a sense of what’s involved.

Additionally, for many, web design is a creative, artistic endeavor meaning that the top priority is that it look good. “Good”, like beauty is in the eye of the beholder. As a website designer, my goal is to bring together form and function. I want to create something that looks great and works great.

I had planned on doing a post on this, but then I found this excellent article by Mark Brinker: How Much Does It Cost To Build A Website For A Small Business? In this article, Mark Brinker, hits all the points that I’ve wanted to, so I’m going to hit the big ones here. Additionally, Mark does some nice comparisons between a hire a professional and doing it yourself.

Size and Complexity

It all boils down to how much work is involved.

Specifically, the 2 factors determining how much work is involved are the size and complexity of your site.

The two most important aspects to website cost are size and complexity. A good web designer, is going to get into this at the beginning. With a good understanding of size and complexity, you’ll have a strong foundation to work from to determine cost.

Website Design vs. Website Development

These terms are often used synonymously, but they’re two very different things. Website design is like working with an architect to create the blueprint for your house. Website development is like working with a contractor to actually build your house. The 2020 pricing estimates listed above are for website design *as well as* website development (i.e. the complete, all inclusive cost).

Website design and web development are different. These two disciplines often work together, but they require different skills, different tools and, arguably, a different sides of the brain. There is the rare creature that can do both well, but generally speaking, that’s not the case. Great designers are usually not great developers and vice versa.

The Shortcut To Building A Great Website

Hire someone.

Creating a modern, professional website that generates leads and sales for your business is way more difficult and time-consuming than most people realize.

As Mark points out, building a website is more difficult and time-consuming than most people realize. For this reason, when I have a plumbing problem, I call a plumber. When I need electrical work, I call an electrician. In both instances, they can save you time, money and hassle because they’re experienced professionals who want to get the job done cleanly and quickly. Professional web design is no different.

If you’re thinking about creating a website and want to know how much a website costs, let me help you out. I work, individually, with all my clients, to figure out their needs, their goals and how to make it fit their budget. I’d love to learn more about your website needs and I’m happy to go over the cost with you, in person — Get in touch today.

Web Design in Lansing

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Greater Lansing Web and UX Design

Matt Borghi Media and Design is a full service digital agency doing web design in Lansing.

My work focuses on web design, UX design and search engine optimization (SEO). However, I also offer a variety of other digital and electronic communications services.

I’ve been doing web design in Lansing for over 20 years. I take a user-centered approach to all of my design work and that has allowed me to help many small businesses and non-profits realize the potential of their websites and their online presence. But what good is a great website if nobody can find it? By applying SEO-Search Engine Optimization best practices, I can help my clients improve their search engine rankings and their online visibility.

I’ve worked my entire career in Michigan’s capital city of Lansing. Because of this I’ve gotten to know the people, local vendors, what works, what doesn’t and how to keep things simple and moving forward.

Keeping a website current, fresh and relevant is my specialty. I have all kinds of tips and tricks for making a great website.

Over the years, I’ve worked on and created many kinds of websites, including:

  • Small Business Websites
  • Non-Profit Websites
  • eCommerce Websites
  • Social Media Websites
  • Event and Event Registration Websites
  • Wedding Websites
  • Memorial Websites
  • Family Reunion Websites

If you’re looking for an honest and reliable web design partner to get your project off the ground, look no further. I love working on new websites, breathing new life into old ones and generally talking to folks about their web needs. Please contact me today about your web design needs.

Besides doing web design in Lansing, I’m very active as a greater Lansing musician and composer. My music has been featured on Music from the Hearts of Space, Echoes with John Diliberto, NPR, PRX, BBC and the CBC and Matt can be found regularly performing around town.

Evangelizing for UX Without Overwhelming Your Organization

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evangelism_evangelize_ux

So you’re organization wants to get started with UX? Maybe your CMO heard about it at a buzzword-filled session at some marketing conference or as a designer you’re tired of designing, by committee, things that don’t meet user’s needs, or maybe, you’re somewhere in between? Whatever the case, you’ve found yourself at the front lines of advocating for this new approach and all that comes with that. Ok. So do you want the good news or the bad news first?

Bad news…?

Alright. Like me, you like to get that out of the way. Understood.

The bad news is that it’s going to take a lot of time, a lot of passion and a lot of energy. However, you might also find yourself here, because I learned that I liked promoting and talking about UX as much as I liked sitting down with a Brian Eno/Harold Budd record and a hot cup of Kona blend to design (actually, maybe even a little more).

The good news is actually pretty great news.

UX has a value proposition that’s pretty hard to argue with, at even the most change-averse organizations.

As with everything, though, there’s a balance. How do you evangelize for the value of UX without overwhelming the organization?

With all of the day-to-day activities it can be hard to introduce new processes, especially if an organization doesn’t think that there are any issues with the current processes and it looks like you’re adding a greater degree of complexity for no apparent value. No worries, but do keep this in mind: Organizations, like people, generally resist change, so like with any kind of change, the less scary you can make something, the better.

The Problem

Before doing anything with UX you have to establish what the problem is. And even though, you, as a designer, are most familiar with the users, and most sympathetic to their needs, and all of your education and experience tells you what the problem is, you have to make the adoption of UX, not about your opinion, or your feelings, but about user problems based on usage data.

Hopefully, you’ve been tracking stuff with Google Analytics, or an occasional survey or maybe some other voice-of-customer feedback tool; if not, no problem, there are a variety of tools you can use to get started. A few examples are: Google Analytics, GoogleDrive surveys, do-it-yourself user interviews, and A/B tests based on paper prototypes. These are quick and dirty ways to begin collecting data on your users, but usually, it doesn’t take a ton of data to begin to see issues, patterns and the areas of discontent for users. Start collecting the data.

Now that you have some usage data it’s time to highlight the issues and to talk about the solution, which is building the UX discipline into your organization.

The Solution

Evangelizing for UX in organizations that already understand it and think it makes a lot of sense are not really the target audience here, so we’re going to focus on the other kind: The organization that doesn’t understand UX and finds any kind of operational change suspect.

Getting an organization interested in UX is a journey of a thousand miles, with each conversation about user data, each shared interaction on user pain and each reference to the concept of ‘user experience’ being a single step. For my mind, the slow-grow approach of evangelizing for UX is the only way, because an organization that goes too fast will get operational whiplash. We don’t want that.

As I stated at the outset, UX creates a value proposition that’s hard to argue with, but people don’t know what they don’t know, and it’s your job to teach them.

With that said, some folks will still try to argue the value of UX. You’ll hear things like “Why would we do this? The users are happy.” Or, “the users don’t care.” Or, perhaps, my favorite “This is the way we’ve always done it, why should we change?” These are not qualitative arguments, these are barely opinions, mostly they’re smokescreens meant to discourage you. Don’t be discouraged. You have your data, you know where the users are struggling and best of all you have a solution to fix it.

The Practice

Often, there’s the question of where one should start with UX and I believe that you should start right where you’re at.

First and foremost, you can talk a lot about UX, but if you can show the results that’s even better… as the saying goes, ‘show, don’t tell.’ Look at ways to integrate paper prototypes into design discussions. Conduct A/B tests internally with fellow employees and organizational leaders. Use low-res mock-ups or wireframes and talk through the interactions. Getting started with UX can be very low-tech and yield incredibly satisfying results, as well as creating positive experiences/stories that will be shared throughout the organization.

At work here, also, is the idea of creating ambassadors for organizational change. I originally heard Eric Quint, Chief Design Officer of 3M talk about this at an O’Reilly Design Conference and it really stuck with me.

The idea is this: The square root of an organization’s employees equals the number of ambassadors needed for organizational transformation. So, if you have 1,000 employees, then you need 31 ambassadors/influencers talking about an idea to effect organizational change. While I never heard of an equation for organizational transformation put just this way, it’s darn accurate in my experience.

The funny thing about the actual practice of UX is that somewhere between getting started, unofficially, just to ‘see how it works’ and full-blown processes being established the discipline of UX takes root. I’m sure it could go the other way, but that’s just never been the case for me. When organizations start to see the positive results of UX and the empathic consideration of a user perspective, it’s as if some area of our lizard brain is triggered, with even those most opposed to the change, getting involved in serving the user. It’s radical and adoption of UX slowly takes hold.

I’m sure there are other, top-down ways to introduce UX. There can be mandates given and directives written, but UX, like any organizational change works best if it happens organically. Whether we’re talking UX or picking a new office supplies vendor, there are varying levels of awareness, acceptance and adoption. In this regard, organizational change works best through gradual repetition and iteration. The worst thing that can happen is that an organization gets overwhelmed by change, UX or otherwise. UX can be a lot of fun, and mostly, folks want to help one another, the user-centered perspective of UX makes it a great practice, not just for making better products, but for bringing people together to solve a common problem.

Takeaways

Do:

  • Collect usage data (web analytics, DIY surveys, voice-of-customer feedback)
  • Show, don’t tell whenever possible
  • Have fun spreading the word of UX with fun exercises
  • Create UX ambassadors

Don’t:

  • Get frustrated if change doesn’t happen quickly
  • Lose sight of your UX goals
  • Give up

 

Lean UX and agile – The one-two punch to quickly knock out great work!

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usage_lean_ux_agile_diagram

It’s probably because it’s something I do everyday. I don’t think much about it. Or, maybe, I don’t want to think much about it, because day in, day out, it’s where my focus is. However, I do think that it’s supremely important… I’m talking about integrating UX into agile.

One day I’ll probably write a book about it. I love giving practical advice and sharing my experiences, in fact, that’s one of things about agile that I really love, the community-based, open source aspect of the community around agile. Whether you’re looking at scrum, kanban, scrumban, or something else, agile is a great way of working with your development team and it’s also excellently positioned to take advantage of UX practices.

Specifically, (WARNING: Much jargon ahead) I’m a fan of Lean UX, say, as opposed to, agile UX, which honestly, it looks like it is falling out of favor for some of the reasons that the Nielsen/Norman group captured here in their article Doing UX in an agile world, specifically:

…most teams don’t conduct user research on a consistent basis, if at all. People cite tight deadlines and staffing shortages as reasons for deficiencies in user-centered activities.

Research and user testing are two areas that are very difficult to integrate into agile UX. Lean UX, on the other hand, considers this, and in some ways is really an agile UX 2.0. This is important, because the need for that research and testing to happen in real time is super important to the ongoing design and development process. Unlike a waterfall approach, there usually haven’t been requirements or JAD (joint application design) meetings; instead, you start with a basic road map, some use-cases, a couple user stories and get to work. Lean UX thrives in this situation.

Ok, I say, Lean UX thrives… yes, that’s true, BUT… teams have to get used to working with one another and they have to round off the rough edges and bad habits, whether of the development or the interpersonal variety. Lean UX and agile don’t leave a lot of margin for getting mired in unnecessary details and some of the interpersonal issues that may pop up when a team is just getting started. Nevertheless, when it comes together, and when the gelling starts, the team’s pace and work can be exceptional!

I find Lean UX or the idea of UX that can work at the speed of agile to be very exciting, especially if you’ve ever been involved in a waterfall development project or something that was just slow moving. Lean UX and agile are the one-two punch to quickly knock out great work!