UX Design for Customer Loyalty

UX Design Lansing Matt Borghi

UX design in Lansing is in a similar place.

Actually, wait, hold on…. let me step back. You may recall from a previous post, that a successful Lansing design entrepreneur once told me that Lansing is about 5-10 years behind national trends.

UX design in Lansing is no different. UX design, or user experience design, isn’t particularly new, but it’s something that’s gotten buzzword status over the last few years, so design, and design-adjacent business, folks throw the term around a lot. That’s really too bad, because the UX design process is super useful; it focuses on user needs. And what’s the downside to focusing on the needs of the user?

The Interaction Design Foundation (who are experts on such things) defines UX design thusly:

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function

Additionally, this diagram that shows the iterative process of UX design is pretty good, too:

UX Design Process Matt Borghi

Working in UX design in Lansing, I talk a lot about user-centered design: Focusing on the user’s needs.

As a steward, for my clients, I have to pass that same understanding down to them.

Basically, it boils down to this: Take care of the customer and they’ll take care of you.