Because Atlas, and the digital marketing agency that they had contracted with had a good sense of the target audience, user research was limited. We did a series of user interviews with internal stakeholders, current clients and some folks who were identified as potential customers. This feedback and their website analytics gave us the foundation we needed to begin to prototype.
The usage focus would be a mixed bag of iOS and Android users in the majority with a good number of users still preferring a desktop experience a 60/40, mobile:desktop split. From a design perspective, the primary ask was that the homepage be a long-scroll, single page design.
Once we picked a series of photos that we intended to use on the site and the digital marketing agency green-lighted the selections, as they’d be using them in their campaigns. We started mocking up navigation, information architecture and the overall structure of the site.
With a handful of paper prototypes that we output from Photoshop, we walked the stakeholders through the experience that we had assembled, made some small adjustments and generally moved forward with our initial layout and design.