From here we moved into the high-fidelity design phase working directly with WordPress. We established the UI design, styles, site structure, information architecture and content views.
The Win:
In no time at all, Mike was updating his own content with WordPress’ user-friendly and highly usable interface and the stream of fresh content has been open ever since.
Mike managed to not only keep his Google rankings, but as we hoped and designed for, he improved them. Overall readership and visits are up over 40% and he’s updating the content on the site multiple time per day. Readers are visiting the site more and staying longer.
This wasn’t a huge job with a lot of user experience research and design flows, but it was a job that showed that no matter how big or how small, applying the discipline of user experience design and usability best practices can make any design better.
As an added bonus, we made the site fully mobile-responsive and AA WCAG 2.0 web accessible for his readers